so that consumers think they'll be getting a discount but discover the credit was never applied, explained Odysseas Papadimitriou, CEO. The popular Southwest Florida Welcome Guide-Map now has an online version. We also removed some references to Citi because they weren't an accurate depiction of Citi's business. Many of the nation's leading banks are using information about their customers' shopping habits - how much they spend, where they shop, what they buy - to make money. Get an early peek at the coupons so you can plan your shopping trip to County Market! USB, Fortune 500 Barclays ( BCS PNC ( PNC, Fortune 500 ) and TD Bank ( TD ) - to launch a similar program in the fall. "There's a risk that you might not get what you're hoping to get - you're leaving the store and you don't know how much you were actually charged for something he said. Once you go into Macy's to buy the shoes, the bank will retroactively credit your account for the 20 discount. The banks and intermediary companies - such as Cardlytics and Cartera Commerce - claim that personally identifying information like your name, bank account number and Social Security number are never disclosed to the merchant. (In most of cases, consumers are automatically enrolled in the merchant incentive programs, but they do have the right to opt out - as required by bank regulations.).
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"Then if you don't see it on your credit card statement, what do you do? Here's how it works: Say you use your debit card to go shopping at Nordstrom. Editor's Note: After this story was first published, we made a few clarifications. So far, consumers seem to be taking to the deals. WFC, Fortune 500 Citi c, Fortune 500 ) and Discover dFS, Fortune 500 ). At a time when government regulation is forcing banks to hike fees and eliminate consumers perks, this is not only an easy way to generate a decent chunk of revenue but also to drum up some much-needed customer loyalty. A competitor like Macy's may ask your bank to send coupons to customers who typically spend more than 200 a month at Nordstrom. Because the merchants and intermediary companies don't have access to a customer's online account login credentials, the system is just as secure as your online bank account, said Aufseeser. Aite Group, an independent Boston-based research firm specializing in financial services, forecasts that bed bath and beyond 50 off coupon these merchant-funded incentives will drive.7 billion in annual revenue for card issuers by 2015. V, Fortune 500 ) is working with more than 14 major card issuers - including.S.