its entire workforce. A delay in new commercials and slower sales have led to an inventory glut for MyPillow, and the Chaska company has laid off 140 of its 1,600 employees, CEO Mike Lindell said. The claims came in customer testimonials and said that the companys pillows could treat conditions such as insomnia, sleep apnea and fibromyalgia. There are going to be a lot of surprises for the public. Lindell said that MyPillow did not admit any wrongdoing in the California case. In a third class-action suit, also in California, MyPillow agreed recently to pay 5 per household to purchasers who file a claim.
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The company hoped to release the new campaign in February, but it got delayed and now the commercials might not be ready until mid-May, he said. I want to give away four to five million pillows over the course of the next year, Lindell said. I was so devastated by having to do it, but we dont have room to make any more pillows, Lindell said. We have a lot of customers who think our pillow has helped them in a lot of ways, but now we cant let them share that. Once new commercials come out, Lindell hopes they will jump-start sales and hell be able to start hiring again. TV stations than any other, market research reported at the time. After being supplied with evidence of unsupported health claims by Truthinadvertising. We took them off our website and out of our marketing materials, Springer said. Lindell said the new commercials were planned before the BBBs rating change, but taking down the old advertising before the new ones were ready had a direct effect. In 2012, the company ran more infomercials.S. A disclaimer on m states, MyPillow is not a medical device and is not intended to diagnose, treat, mitigate or cure any disease. MyPillow does direct-to-consumer marketing, and new advertising drives consumer purchases.
MyPillow gets rude awakening with 1M suit settlement
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