brand value and promote customer loyalty too. A firm can also use data revealing how its product compares with the other products. Sales promotion helps remove the consumers dissatisfaction about a particular product, manufacturer, and create brand-image in the minds of the consumers and the users. Retail Demonstrations: These are arranged by manufactures for preparing and distributing the products as a retail sample, for example, Nescafe Instant Coffee was served to consumers for trying the sample on the spot of demonstration regarding the method of using the product. It attracts channel members to participate in manufacturer promotion effort. The number of stamp given to a buyer depends castrol premium lube coupons upon the amount of purchases made by him. Price Pack Deal, the consumers are given something "extra" at the same price.
Sales promotion techniques, promotion (Marketing coupon
It will be useful in determination of sales" and sales targets for middlemen. Partial Refund: A firm may use the strategy of refunding a part of the price paid by the customer on the production of some proof of purchase of its product. In some cases, this type of sales promotional programme becomes necessary in view of seasonal decline in sales. Consumer Contest: In this method of sales promotion, customers take part in small competitions on the basis of their creative and analytical skills. For example a silver tray to display a product. It is possible that a customer using a particular brand, may buy another because the other brand is promoted in an effective manner. 5 on returning the empty packages to the dealer. What is sales promotion?
Coupon: It is a certificate that reduces the price. A few examples of coupon gerber graduates grabbers coupons distribution can be coupon pasted on a package, or placed inside a package to encourage repeat purchase. Concept and Nature of Sales Promotion: Sales promotion is an important tool of promotion which supplements personal selling and advertising efforts. Exchange Scheme: This technique offers to exchange the old product with new one in payment of a fixed amount which is less than the original price. This method aims at stimulating the channel members to purchase additional quantities of stock that is over and above the normal stock, as the monetary incentive they receive is proportional to the amount of additional stock they purchase.
The AXE DEO also use this technique in their sales promotion program. Coupons : These coupons can be presented to the retailer while. Sales promotionsbuy one, get one free, for exampleare immediately quantifiable.